Grow your Business Using LinkedIn

Article by Manu Shah

Over 50 IACCGH members and guests attended an informative seminar titled “How to make your Business Grow Using LinkedIn.” The seminar, which was presented by Siva Yenneti, Director at ITVibes, a Houston Web Design Company, sought to explain how the use of LinkedIn – the world’s largest professional network could power their career or business.

In his address, Siva emphasized the point that in this technology-driven world, businesses are increasingly relying on social media like LinkedIn to source services and attract the best talent. Siva also advised the gathering to upload a professional headshot picture for their profile, include recommendations from past bosses or colleagues and write a short personalized message when connecting with other LinkedIn users. He also walked the audience through some of LinkedIn’s useful features such as Advanced Search

and Connect, Profile Stats, Company Page, Sales Solutions, Center and Pulse. However for LinkedIn to be effective, he stressed that it is important to update your status periodically, be consistent and visit it regularly with “posts, shares, and comments.”

Photography by Bijay Dixit